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2 stories tagged advertising.

A tall stack of golden pancakes with butter on top and glossy syrup running down the sides

The Trick Stylists Use to Make Pancakes Look Perfect

The famous motor oil story is mostly a myth. The real trick is a waterproofed top pancake, thickened syrup that refuses to soak in, and a stack held up by cardboard.

Clara Bennett · September 14, 2026 · 11 min read

A perfect scoop of ice cream on a cone under studio strobe lights, with styling tweezers and a brush nearby

Science

How Food Photographers Make Ice Cream That Never Melts

That flawless scoop under hot studio lights usually isn't ice cream at all. It's decades of styling tricks, from mashed potato to dyed shortening, and a modern pivot back toward the real thing.

Clara Bennett · September 2, 2026 · 10 min read